Kirby Meyer joined the Saint Louis Zoo in 2021 as the Director of Marketing. She is responsible for overseeing the Creative Services, Events, Marketing Communications, Membership and Sales teams. Meyer also leads the advertising efforts for the Zoo. Overall, Meyer is responsible for aligning the Zoo brand image across all touchpoints.

Prior to the Zoo, Meyer had an 11-year career at Panera Bread, where she tackled roles across advertising, digital communications, social media, integrated marketing, membership and more. She earned her Bachelor of Journalism degree and Master of Arts in Journalism degree from the University of Missouri (Mizzou).

In addition to her responsibilities as Director of Marketing, Meyer sits on the Marketing Committees for Explore St. Louis and the Association of Zoos and Aquariums.