The Saint Louis Zoo (the “Zoo”) values its users’ privacy. This Online Privacy Policy (“Policy”) will help you understand how we collect and use personal information from those who visit our website or make use of our online facilities and services, and what we will and will not do with the information we collect, Our Policy has been designed and created to ensure those affiliated with Saint Louis Zoo of our commitment and realization of our obligations to meet existing privacy standards.

We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with the latest changes, we suggest that you frequently visit this page.

This Policy applies to the Saint Louis Zoo, and it governs any and all data collection and usage by us. By visiting stlzoo.org, you are consenting to the data collection and usage set forth in this Policy, as it is from time to time amended.

Personally Identifiable Information:

What is Personally Identifiable Information? Personally Identifiable Information ("PII" or "Your Information") is any representation of information that permits your identity to be reasonably inferred by either direct or indirect means. Further, PII is defined as information: (i) that directly identifies you (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e., indirect identification. (These data elements may include a combination of name, address, email, phone number, age, marital status, gender, race, birth date, geographic indicator, and other descriptors). Additionally, information permitting the physical or online contacting of a specific individual (e.g., you) is the same as personally identifiable information. This information can be maintained in either paper, electronic or other media.

How We Collect Your Information. The Saint Louis Zoo collects Your Information only when you voluntarily provide it to us on our Site, such as during an online transaction to secure a reservation, make a donation, sign up to receive emails, become a member or complete a registration or survey. You may need to provide Your Information to participate in certain Saint Louis Zoo programs and activities or receive certain services or offers. Please note that when you purchase some items offered on our Site, you must provide Your Information to a third-party service provider on its website. In these circumstances, you will know that you are on another website because the URL will change. You should read the privacy policy of the third-party site before providing Your Information.

How We Use Your Information. The Saint Louis Zoo will use Your Information for the purpose for which you give it to us (e.g., to complete an online purchase, donation, membership, or program registration). We may also use Your Information to send you occasional postal and/or electronic mailings about the Saint Louis Zoo and its programs that we think might interest you.

Your Ability to Choose. You may "opt out" of receiving marketing information that Saint Louis Zoo sends to you by unsubscribing to the mailing list, following instructions in the applicable information sent to you, or by contacting Saint Louis Zoo at: marketing@stlzoo.org.

How We Share Your Information. The Saint Louis Zoo may share Your Information with third parties that perform services for the Saint Louis Zoo, such as conducting membership mailings or providing postal and electronic mailing platforms and services. The Saint Louis Zoo also reserves the right to disclose Your Information in circumstances that the Saint Louis Zoo deems necessary or appropriate, such as to respond to a a subpoena or search warrant, or a request from a governmental agency, security reasons or similar situations.

Children under the age of 13. The Saint Louis Zoo website is not directed to, and does not knowingly collect personal identifiable information from, children under the age of thirteen (13). If it is determined that such information has been inadvertently collected for anyone under the age of thirteen (13) we shall immediately take steps to ensure that such information is deleted from our system’s database, or in the alternative, that verifiable parental consent is obtained for the use and storage of such information. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use this website.

Links to other websites. Our website may contain links to other websites. The Saint Louis Zoo is not responsible for any privacy policies, practices and/or procedures of such other websites. Therefore, all users should be aware when they leave our website and should read the privacy statements of every website that collects personally identifiable information. This Policy only applies to information collected by this website.

Notice to European Union Users. The Saint Louis Zoo’s operations are entirely in the United States. If you provide information to us, the information will be transferred out of the European Union (EU) and sent to the United States. The Saint Louis Zoo makes no representation that its website or these Policies are General Data Protection Regulation (“GDRP”) compliant. By providing personal information to us, you are consenting to its storage and use as described in this Policy.